Note: Please understand that this website is not affiliated with the Houbigant company in any way, it is only a reference page for collectors and those who have enjoyed the Houbigant fragrances.

The goal of this website is to show the present owners of the Houbigant company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back the perfume!

Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Monday, April 13, 2015

A Rose Is A Rose Is A Rose c1974

A Rose Is A Rose Is A Rose by Houbigant: launched in 1974.

Fragrance Composition:

So what does it smell like? It is classified as a floral fragrance for women with dominant rose and cognac notes.
  • Top notes: Italian citrus
  • Middle notes: Bulgarian rose otto, cognac
  • Base notes: sandalwood

McCall's, 1975:
"Houbigant may be starting a revival with a new single-flower fragrance called "A Rose is a Rose is a Rose”; as the name indicates, it leaves you smelling like one."

Mademoiselle, 1975:
"ROSES TO WEAR A Rose Is a Rose Is a Rose is Houbigant's new (you guessed it!) rose for your nose. Actually, it's for all the rest of you as well — and all."

Mademoiselle, 1976:
"Newer love potions to woo — Revlon's Jontue or Coty's Nuance, Avon's Unspoken, Madame Jovan, Houbigant's A Rose is a Rose is a Rose."

Good Housekeeping, 1976:
"Avon arrests the miracle of the rose in Roses, Roses—as Houbigant does in A Rose Is a Rose Is a Rose, a natural extraction of petals from Bulgaria. Loyalist Rose by Love Cosmetics is a captivating blend of American roses. "

K.T. Maclay's Total beauty catalog, 1978:
 "A ROSE IS A ROSE IS A ROSE by Houbigant, S2.50-$33.00. The name is inspired by a line in Gertrude Stein's famous poem, "Sacred Emily." The feeling is pure romance. Imagine all the velvet textures and sunlit colors of one perfect, full yellow rose."

It was also released under their subsidiary brand Alyssa Ashley:

 "Alyssa Ashley - A Rose Is a Rose. Dozens of roses in every bottle Count them over 250 sprays Pick them in non spray. * A Rose Is a Rose Pure Spray $2.50.".

This was available in Spray Mist, Cologne, Perfume Oil, Perfumed Dusting Powder  and Hand & Body Moisturizer.

Fate of the Fragrance:

Discontinued, date unknown.

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