Note: Please understand that this website is not affiliated with the Houbigant company in any way, it is only a reference page for collectors and those who have enjoyed the Houbigant fragrances.

The goal of this website is to show the present owners of the Houbigant company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back the perfume!

Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Saturday, May 25, 2013

Alfonse Mucha & Houbigant

Information here was found at:

Houbigant asked Mucha in 1899 to design the decoration of their room to be used for the Universal Exhibition in Paris in 1900. Mucha still worked for Houbigant in subsequent years, but their collaboration will cease after Mucha departs for the United States in 1904.

There are few documents relating to the decoration of the living room of the perfumer to the Universal Exhibition in Paris in 1900. The only description is known the journalist Jean de la Tour in Le Figaro of 23 May 1900:
"The Houbigant Living Room was adorned by the master Muscha (sic), and it is somehow the apotheosis of perfumery by flowers: superimposed friezes cobee, honeysuckle and mimosa. Four panels symbolize main flowers: pink, violet, orange blossom and buttercup is, as we know, the delicate specialty Houbigant. Four small windows also designed by Muscha (sic), contain bottles of perfume Houbigant, and the center of the living room, a beautiful statue stands on an iris crown of violets and roses. " Mucha produced a number of preparatory drawings more or less completed the implementation of which been assigned to various artists and artisans. As is customary at the end of this type of event, all items made ​​to host the exhibition and exhibitors will be dismantled and destroyed. The material remains are exceptions. From the Houbigant living room,  there would be a bust."

Photograph of the  Auguste Seysses Workshop (1862-1946) who made the ornamental sculptures shown.

Rose . Study for one of four decorative panels. It was reproduced in Art and Decoration .

Bust . Bronze, silver and gold highlights 10 x 29 x 22 cm. It was certainly done by Auguste Seysses.

Around 1899, Paul Parquet wanted to create a new fragrance called Coeur de Jeannette to celebrate the Universal Exhibition in Paris. He contracted his friend Mucha to design the bottle and label. There is no evidence that this perfume then figured in the windows of the exhibition, however, it is certain that Houbigant reused the concept of Mucha's design for a wider market from 1904.

The shape of the bottles and packaging has evolved to adapt to new customers. If Coeur de Jeannette was exposed in the window of Houbigant, it is reasonable to believe that another artist was then associated with its creation. However, with the exception of hip flasks, from 1904 the label designed by Mucha has always been associated with the perfume.

Study for the bottle. To 1897-1900. Pencil and watercolor on paper 13.3 x 6.3 cm. Back to the drawing it says "this Mucha designed by Hungarian artist in vogue in Paris in 1900 bottle was never executed. F. Javal."

Perfume. Green vignette indicates that the brand was filed for marketing outside France.

Perfume. The label on the bottle is labeled "New York Paris France" unlike the lid of the box that says only "France".

Perfume. Miniature bottle. The label on the bottle is labeled "New York Paris France".
Box size 9.5 x 5.5 cm. Appears on the cover a basket of flowers, symbol of the perfumery, originally, was called A Basket Of Flowers .

Perfume. Vial. The label bears the number 207 number on the back.

Soap. The box measures 8 x 5 cm.

The perfume was sold as eau de toilette with a rustic bottle, the product was not easy for a customer.

Bottle pocket. Only the lid of the box is labeled Mucha.

The label was reproduced in the advertising pages of many newspapers and magazines. See Femina , The Theatre Magazine , Life , Scribner's Magazine , The Washington Post , The Smart Set , The Evening Post , New York Tribune , The Brooklyn Daily Eagle , Rochester Democrat and Chronicle , The Druggists Circular , The Century, NARD ...

In 1900, for the 125th anniversary of the perfume, was printed a fragrant memory card. The front has the pattern of the Central sculpure erected in the area of 'Houbigant at the Universal Exhibition in Paris in 1900. Reproduced in Our Artists .

In 1908, Paul Parquet began marketing a new fragrance named La Rose France. The composition for the decorative panel, Rose Exhibition of Houbigant in the Universal Exhibition of Paris in 1900 was diverted in 1909 to illustrate the advertising of the new fragrance. Advertising was inserted in L'Illustration , Femina , The Literary and Picturesque Month , The Evening World in programs Rejane Theatre, Theatre Antoine, the National Theatre of Opera Comique, the Théâtre du Vaudeville ...

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