Houbigant's Lotion Individuelle

Introduced in 1931 and still being sold in 1933. These are excerpts from ads in The New Yorker Magazine:

"And it has-been made ​​possible, by the introduction of the Lotion Individuelle of Houbigant to America. For this preparation is a perfect solvent for the grime, oil and odors."

"Try on implementation of the Lotion Individuelle of Houbigant the next time your hair is "done". Your mirror will agree with every word flattering your hairdresser said."

"Permit your hairdresser to apply a bottle of the Lotion Individuelle of Houbigant to the effective shampoo your hair, before your next wave. "

"Houbigant Lotion Single Gives you serene-surance of sinless deliciously fragrant hair-hair, free of unpleasant odors or the tenacious smoke. "

"Therefore, keep it soft, lustrous and fragrant with Houbigant's Lotion Individuelle from a sealed bottle, your hairdresser will apply it as a last rinse - after the shampoo - before the wave to free your hair from oil and soap residues — to supple its texture and so, make it more receptive to wave."

Etude by Houbigant c1931

Etude by Houbigant: launched in 1931, created by Marcel Billot, was the classic Thirties perfume. The perfume was probably originally named "Douce Quietude" as I saw a reference to this name that Houbigant trademarked in 1920. I believe that the resulting name of "Etude" is a shortened form of Douce Quietude, but I could be wrong.

Raffinee by Houbigant c1982

Raffinee by Houbigant: launched in 1982. The name is intended to evoke a certain refined elegance, as reflected in the packaging of lacquered red and gold. Presented in a bottle designed by Alain de Mourgues.

Ciao by Houbigant c1980

Ciao by Houbigant: launched in 1980. Created by Givaudan Perfumers. Pronounced "chow."

Ambergris by Alyssa Ashley c1973

The perfume was launched in 1975 under the Houbigant Parquet division of perfumes.

 "Gift of the sea. A clean, forceful scent throbbing with unexplored depths..."

Vintage Houbigant Perfumed Tonique Vegetale - Hair Lotion

Vintage 1920s-1930s Houbigant Quelques Fleurs Perfumed Tonique Vegetale Counter Display Set. This was found on ebay this week.

Each bottle is made up of clear glass and has a metal seal covering the cap. The bottles all have the familiar floral label which was used for the perfume Quelques Fleurs. The display itself is made up of metal.

1927 ad for Les Lotions Houbigant

Introduced in 1927 and still being sold in 1933. These are excerpts from ads in The New Yorker Magazine:

"And it has-been made ​​possible, by the introduction of the Lotion Individuelle of Houbigant to America. For this preparation is a perfect solvent for the grime, oil and odors."

"Try on implementation of the Lotion Individuelle of Houbigant the next time your hair is "done". Your mirror will agree with every word flattering your hairdresser said."

"Permit your hairdresser to apply a bottle of the Lotion Individuelle of Houbigant to the effective shampoo your hair, before your next wave. "

"Houbigant Lotion Single Gives you serene-surance of sinless deliciously fragrant hair-hair, free of unpleasant odors or the tenacious smoke. "

"Therefore, keep it soft, lustrous and fragrant with Houbigant's Lotion Individuelle from a sealed bottle, your hairdresser will apply it as a last rinse - after the shampoo - before the wave to free your hair from oil and soap residues — to supple its texture and so, make it more receptive to wave."

Houbigant's Parfum Concentre

In the early 1930's, Houbigant introduced a new product, Parfum Concentre, a parfum extrait in several different true to life scents, including Rose, Heliotrope, Muguet, Jasmin, Chypre, Oeillet, Violette and Lilas.

Rose concentree

Lilas concentree

Muguet concentree

Chypre concentree

Oeillet concentree