Houbigant's Lotion Individuelle

Introduced in 1931 and still being sold in 1933. These are excerpts from ads in The New Yorker Magazine:

"And it has-been made ​​possible, by the introduction of the Lotion Individuelle of Houbigant to America. For this preparation is a perfect solvent for the grime, oil and odors."

"Try on implementation of the Lotion Individuelle of Houbigant the next time your hair is "done". Your mirror will agree with every word flattering your hairdresser said."

"Permit your hairdresser to apply a bottle of the Lotion Individuelle of Houbigant to the effective shampoo your hair, before your next wave. "

"Houbigant Lotion Single Gives you serene-surance of sinless deliciously fragrant hair-hair, free of unpleasant odors or the tenacious smoke. "

"Therefore, keep it soft, lustrous and fragrant with Houbigant's Lotion Individuelle from a sealed bottle, your hairdresser will apply it as a last rinse - after the shampoo - before the wave to free your hair from oil and soap residues — to supple its texture and so, make it more receptive to wave."