Note: Please understand that this website is not affiliated with the Houbigant company in any way, it is only a reference page for collectors and those who have enjoyed the Houbigant fragrances.

The goal of this website is to show the present owners of the Houbigant company how much we miss the discontinued classics and hopefully, if they see that there is enough interest and demand, they will bring back the perfume!

Please leave a comment below (for example: of why you liked the perfume, describe the scent, time period or age you wore it, who gave it to you or what occasion, any specific memories), who knows, perhaps someone from the company might see it.

Monday, May 27, 2013

Houbigant's Eau Florale Concentree c1937

Hearsts Internation, 1937:
"Eau Florale Concentree, the new version of perfume, is the first thing you put on after your bath — an exquisite underthing that clothes you in ... Priced for liberal daily use, yet available in the most prized Houbigant odeurs: CONCENTREE."

The New Yorker, 1938:
"EAU FLORALE CONCENTREE is a lovely new fashion in perfuming that you can easily afford. For Houbigant now presents its finest odeurs in this new version of perfume . . . for lavish, all-over-body use ... at ONE DOLLAR."

Hearsts International, 1938:
"Eau Florale -Concentree to be Applied Directly to the skin! You pat it on. Effective your bath, before you dress, and clothe yourself in subtle fragrance. It is light enough for lavish use from tip to toe, lingering enough to last from dawn to dark!"

Drug and Cosmetic Industry, 1940:
"Houbigant adds to the increasing interest in romantic florals this year with a true-to-the-flower reproduction of Wistaria in Eau Florale Concentree. This is a light, exquisite fragrance."

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